It was about a year and a half ago I remember sitting in a meeting at work with some very bright people talking about important ways that we need to connect to our outside distributors, potential new distributors as well as customers. We looked at what the Generation Y crowd was doing because we knew that Gen Y’s actions were an indicator of where technology was going. The Gen Y crowd does not like phone calls and they don’t like emails. According to expert Jason Dorsey at the Center for Generational Kinetics, they are all about text and quick social messaging as their preferred form of communication.
I remember sitting in the meeting thinking how great it would be to have a keyword (or multiple keywords) and just be able to tell people who wanted more information about us to simply text that keyword to a specific short code (text number) and immediately receive a return text message with whatever information we wanted to provide.
Did you know that text message marketing offers a 95% engagement rate?
I learned that there are a number of text messaging service companies out there. But most of them are very expensive and difficult to use, not to mention the maze of hoops you need to jump through in order to execute an effective SMS marketing system.
You know that feeling you get when you’re looking for something very specific in a store or at home. You know what it is, you’ve seen it before, but you can’t find it. Then you feel like you are getting warmer. You search and search and finally you find it. The satisfaction that you didn’t settle for something else. You waited until you found the exact thing you were looking for.
In the spirit of serendipity, I recently found something that I had been searching for over a year. Email communication is all but gone. Email open rates are now less than 5% and most email communication we receive is SPAM. I knew last year after I wrote my first book that I needed to find an effective text message (SMS) service to help promote the book and my social media consulting services. Last week a friend reached out and shared with me information about something he got involved in. A new text messaging service that enabled him to own his own text message service, he controls the keywords and he can use them for whatever purpose he wants. The second I saw the service I felt like I had uncovered a buried treasure. I’ve been searching for more than a year and now without even looking it was presented to me all wrapped up with a pretty bow.
After extensive research, including hours of conversations with the company owners, it was a no-brainer for me to sign up for iZigg, but what I found out after the fact was even more exciting. Owning my own agency for text messages has a lot of benefits. I control my own text messaging services and when you imagine the possibilities of what you can do with that it is incredible. On top of that I can offer text messaging services at incredibly discounted prices to business contacts that I have which is already part of my social consulting strategy. Plus I have quite a few friends that also have connections with businesses and other people that like to network and sell things and I can give them the opportunity to have their own plug into the company as a business owner. In 20 years I’ve seen a lot of direct selling companies. I’ve been involved in quite a few of them as a rep, as a supplier, and as an executive. This opportunity was so different from anything I’ve seen in the last two decades simply because the technology is advanced, the product is excellent, and if someone wants to they can actually make this a full-time business because the demand for the product and service is so high. I was also taken back that the cost of entry was so low.
I’ve been using the service for about a week now. I set up keywords like ‘magolnick’, ‘domainname’, and ‘serendipity’. I have hundreds of subscribers and I find the system to be incredibly easy, plus as an added bonus I’ve actually made a few hundred dollars without even trying.
I love to share information about special finds like this. I think everyone deserves the opportunity to be part of something that is current, easy and profitable like this.
Again, imagine the possibilities of being able to tell someone just text my name, my company name, my product name or some generic word or phrase to 90210. Then whatever information you want to provide to them gets immediately delivered to their cell phone with an additional link to a mobile formatted webpage that has even more information. Think of the implication for personal sales people, products, and things that have special timing such as offers from restaurants, hotels, vacation packages and more. The opportunities for this type of service are endless and it has been proven that the costs are far below any other type of marketing.
You can tell how excited I am about this platform and system. My personal site is www.izigg.com/magolnick and I’m planning on developing a small team of people that work directly with me to actually build this as a real operating business where we can all earn money and manage our own personal marketing needs.
Like I said before, serendipity!
