Why Isn’t ‘Servant Leadership’ More Prevalent?

With servant leadership, a leader’s primary role is to serve employees. Everyone from Lao-Tzu to Max De Pree thinks this a wonderful model. Why then, asks Professor Jim Heskett, is this style so rare among CEOs? by Jim Heskett, Harvard Business School Servant … Continue reading

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Social’s Impact On Scale, Pace And Pattern, And What Brands Can Learn From It

This article is by Noah Brier, CEO, Percolate, which helps brands create content at social scale. Prior to founding Percolate, Noah ran the strategy department at The Barbarian Group, a digital advertising agency based in NYC. A few months ago … Continue reading

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Build a Customer-Centric Marketing Automation Strategy

by Meghan Keaney Anderson / Hubspot (article reposted from MarketingProfs) I’ve sent you an email. Open it and I’ll trigger another one. Jump through that email hoop, and I’ll send you an offer for a free trial. Ignore that, but click on … Continue reading

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7 Reasons Your Social Strategy Needs A Command Center

Good article by Lisa Joy Rosner at CMO.com… Facebook has more than 1 billion monthly active users. Twitter has 500 million. YouTube has 1 billion active users and 4 billion views a day. No matter what product or service you’re … Continue reading

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[LIVE TONIGHT] Social Media Meltdown #32: A Beginner’s Guide to Vine

Tonight we’re back on Social Media Meltdown with a brand new beginner’s guide to Vine, a video sharing application acquired by Twitter. Join us for the LIVE and INTERACTIVE show at 8pm EST! About the Show Social Media Meltdown goes … Continue reading

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[LIVE TONIGHT] Social Media Meltdown #31: A Beginner’s Guide to Twitter

Tonight we will continue on with our beginner, how-to guides by covering the ever-so-popular and elusive to many–Twitter! Join us for the LIVE and INTERACTIVE show at 7pm EST! About the Show Social Media Meltdown goes live every Tuesday evening … Continue reading

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Social Media Meltdown #30: A Beginner’s Guide to LinkedIn

In our past 29 shows of Social Media Meltdown we have gotten in-depth with current social media issues. Now we would like to take a step back and give our viewers some intuitive beginner’s guides to various networks. Our first … Continue reading

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Social Sharing and Direct Sales

Social media, or social sharing as many call it is become increasingly prevalent in network marketing and direct sales. In fact, an overwhelming majority of the tens of millions of independent business owners use social media on a regular basis … Continue reading

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[LIVE TONIGHT] Social Media Meltdown #30: A Beginner’s Guide to LinkedIn

In our past 29 shows of Social Media Meltdown we have gotten in-depth with current social media issues. Now we would like to take a step back and give our viewers some intuitive beginner’s guides to various networks. Our first … Continue reading

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Prepare for 2013: 10 B2B Marketing Trends and Developments [marketingprofs]

REPRINT FROM MARKETINGPROFS: “The past cannot be changed, but the future is yet in your power”—or so goes an old saying. As a history major, though, I can tell you that it’s much easier to rewrite history than it is … Continue reading

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