The Magolnick Media Company Experts at Telling YOUR Story Thu, 31 Dec 2015 02:36:48 +0000 en-US hourly 1 The Magolnick Media Company 32 32 The Biggest Mistake People Make on Twitter Thu, 19 Jun 2014 15:05:34 +0000 Mike Magolnick social

What the @ Sign Does
Have you seen lots of people start their Tweet with the “@,” sign? Although this sign can help you to reach out to a specific person and let them know something, not all of your followers will see it. Only the people who follow both yourself, as well as the other person. To everyone else, this Tweet will be hidden. This can be a real issue when you are trying to express your opinion about someone or something publicly on Twitter, and you would like both your followers on the service, as well as the person itself, to know how you feel.

What Twitter Could Do (But Doesn’t)
Twitter never really fully explains this concept to any users. Instead, they allow many to bumble along making this mistake over and over. Then these same people wonder why all of their followers cannot see all of their Tweets about a given subject when all of these Tweets started with the “@,” symbol. Really, it would be best if the Twitter team let users know this the first time they started a Tweet with this symbol, but they do not. Now that you know this secret, there are a couple ways that you can start to avoid making this very common mistake.

Want some simple solutions for this issue? First of all, you can keep the symbol, but embed it elsewhere in your Tweet by restructuring your sentence. Not only does this make your Tweet fresher, but it also helps everyone who follows you to see it. Usually, this is pretty simple to do. However, there may be times when you just feel there is no way around using this symbol first in your Tweet. When this is the case, simply put a period in front of the symbol every time. Then, everyone who follows you will see your Tweet!

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50 Best Twitter Tips for Small Businesses Thu, 19 Jun 2014 15:03:25 +0000 Do you need spyware for iphone y antivirus
Twitter is fast emerging as the most potent marketing tool for innumerable companies across various industries. There are lots of challenges on the popular micro blogging site but the shortcomings do not limit its potential. Besides, there are new and evolutionary ways to use Twitter for marketing which any business should explore. The below infographic […]]]>

Twitter is fast emerging as the most potent marketing tool for innumerable companies across various industries. There are lots of challenges on the popular micro blogging site but the shortcomings do not limit its potential. Besides, there are new and evolutionary ways to use Twitter for marketing which any business should explore.

The below infographic analyzes the trends and statistics of how to optimize your Twitter page to increase your retweets and the most retweetable phrases used.

Mike Magolnick social

Planning an Effective Twitter Marketing Strategy
Despite the popularity of social media and its outreach, many companies are failing to capitalize on it. That is primarily because most companies do not have a well chalked out strategy in place. Twitter engagement cannot be random marketing. There must be a plan, there must be content and a very well defined strategy on how to engage people and to keep them intrigued and involved.

In the slideshow titled 50 Random Twitter Tips For Business, you would find a treasure trove of advice that can change your Twitter experience, for the better. Like any other form of marketing or advertising, there are many dos and don’ts on Twitter as well. This guide will introduce you to dozens of such dos and don’ts. Besides, you would get to understand social media better.
Every marketing genius or advertising guru has first mastered the medium which he or she has used to convey the ideas. One has to understand the power, the limitations and the scope of a medium to truly use it effectively. Twitter may be a site where there is a flooding of information but this doesn’t change the fact that you still need to add value to your customers’ lives. Twitter cannot be a mechanical exercise where you simply thrust your ideas at others and expect them to love your content even when you don’t bother to respond.

Establishing Consumer Engagement
Consumer engagement has always been at the very crux of advertising and marketing. The brands that have evoked a sense of passion, belonging and value addition to customers’ lives have always accomplished more and have enticed people to unprecedented levels.

The 50 Random Twitter Tips For Business may appear to be outright random and abstract but if you read them carefully and observe the inferences that are to be drawn then you can see the larger picture. You can see a story unravel that allows you to chart your entire Twitter marketing strategy, merely with the help of these tips. Adhering to even half of the discussed tips would gain much more traction for your campaign than what you might be seeing now.

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How to Double Your Twitter Followers Thu, 19 Jun 2014 14:58:51 +0000 Mike Magolnick social

Twitter is an amazing marketing platform. It has already emerged as a more effective medium than Facebook, at least for companies from the perspective of advertising, marketing, branding and promotion. Although it is a very rewarding exercise to market your products, services or your brand using Twitter, still there are challenges galore. One major challenge is to get Twitter followers who would act as your unsuspecting virtual army to spread your message across.

Benefits of Followers
The more followers you have, the larger is your target audience and the number of messengers. With increasing Twitter followers, you would get more followers and that shall expand your entire outreach. While it seems a fairly simple challenge, the truth is that unless you are someone famous, not many people would follow you. You have to do something about it. Having a profile and waiting with expectation that people would take note of you and follow you wouldn’t work.

Have a Twitter Strategy
You need a strategy to gain followers on Twitter. That is precisely what this info-graphic is about. Double Your Twitter Followers In Just 5 Minutes Per Day spells out a few very basic aspects about the popular social media site. There are a few initiatives that you must take to get a foothold on the site. You need to make your presence felt, you must be active and regular on the site, you must engage with your existing followers or if you don’t have enough followers then you should start following others and get yourself noticed.

Use of Haashtags
Using hash tags which are indicative of popular discussions, re-tweeting posts of other people, particularly of those who are very popular and engaging with random people on topics that are of interest, relevance and importance to you are sure-fire ways to gain some attention. Once you start getting attention, albeit one that is desirable, it is only a matter of time before you start getting followers.

The info-graphic is a very decisive and compelling guide for every marketer, entrepreneur and professional who intends to expand their outreach on Twitter and have a more important footprint. You would find it interesting to note that all the measures or strategies that have been propagated in the guide are organic and do not require any funding or major resources to adhere to. All you need is a little time and effort every day and adherence to the tips and tricks.

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10 Most Followed Twitter Accounts Thu, 19 Jun 2014 14:55:04 +0000 Mike Magolnick social

Twitter is a social media website that rose to fame due to the celebrity presence. It is a unique platform that allows celebrities to engage with their fans in a fun and regular way. Now you can actually connect with your favorite actress or musician. When it comes to the most popular Twitter accounts, music definitely makes the most impact with Twitter users. Check out who has the most followers on Twitter.

Katy Perry
Katy Perry creates fun and flirty music, but she also knows how to keep her fans engaged and feeling excited. She has the most Twitter followers at 51.3 million, but she only follows 133. Perry joined Twitter in 2009 and has been one of the most popular Twitter accounts ever since her arrival.

Justin Bieber
Continuing the musical trend of the Twitter top 10, Justin Bieber and his pop following come in at number 2. The Beliebers, as they are known have helped Justin get 50.2 million Twitter followers since 2009. Teenage girls in love with Biebers good looks keep him locked in at number 2.

Barack Obama
Only on Twitter could the leader of the United States come in at number 3 behind Katy Perry and Justin Bieber. His pop influence is a little lacking, but he still has 41.9 million followers. He has been a Twitter member since 2007 before he took office.

Lady Gaga
She is known for being unpredictable and her own individual. Her little monsters have helped her to get more than 41 million followers and she rewards them by posting new videos and pics to keep them wanting more. Gaga makes Twitter work for her and increase her celebrity reach.

Not all the popular Twitter accounts belong to actual people or celebrities. YouTube has the fifth largest following at 40.3 million. YouTube followers can watch cool videos and stay on top of pop culture.

Taylor Swift
Her songwriting and catchy tunes have made her a cult figure and Taylor has the Twitter following to prove it. She has 39.7 million followers and has been an active member since 2008. Nothing is slowing down this country songstress and her Twitter popularity is constantly growing.

Britney Spears
Music really does reign supreme when it comes to Twitter popularity. Spears has 36.6 million followers and promotes her latest music, Vegas shows and new perfume fragrances from her account.

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23 Twitter Tips from Dr. Seuss Thu, 19 Jun 2014 14:51:43 +0000 Mike Magolnick social

Tweeting, tweeting, tweeting. How does it all work?
Tweeting all the time might make you seem like a real jerk.
You’ve got to learn how to strike a tweeting balance without repeating.
How do you learn to do this and make sure that people keep retweeting?

Twitter and FaceBook might seem like loads of fun,
But the madness behind the scene will make you want to run.
You think you have the right idea from the start,
But getting people too see you is the hard part.

Here is the big question, how do you make an impression?
Are you looking to keep people coming back without regression?
There are a few tips that you must keep at the forefront
As long as you want to stay in the Twitter Hunt.

Make sure that your Twitter message does not get lost in the shuffle
This is done best by tweeting and staying up with your hustle,
But make sure that you do not overload your Twitter Feed,
Because this will only make you look like a Twitter dweeb.

The best approach to take is a methodical one
Send a tweet every hour and be steady as the sun.
By spacing out your tweets with a direct approach in mind
In no time you will be the Twitter account that others are looking to find.

The next step involves not getting a big head,
Before you know it a cocky attitude might result in your followers wanting you dead.
Your Twitter followers might be most impressed by your business and what you do,
But it is incredibly important that you do not forget to share other things too.

Not only can you use Twitter as a place to chat,
But you can also use it to grow connections and things like that.
You have the ability to share your own content,
But you can also find meaningful posts and keep others relevant.

The last piece of advice that you must remember
Is not letting the negative comments get the better.
Some followers on Twitter might be quick to name call,
But you can send a fast and professional response that makes them take back it all.

Always remember that Twitter is best when left short and sweet.
You have the ability to say something really neat.
You do not even have to use all 140
To tell a pretty amazing Twitter story.

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Marketing email from Denise Thu, 09 Jan 2014 15:47:09 +0000 Screen Shot 2014-01-09 at 9.46.18 AMMy response to “Denise” at the bottom…

Subject: Re: SEO Strategy For

Denise <>
9:12 AM

to mike

Nice To Meet You.

I Am Denise

First, thank you for taking a moment to read my email. We may be able to help your business.

Tired of using low quality SEO services? A completely safe and fully tested SEO service. A service unlike the rest, get real results. The most effective SEO ranking service. Here’s how…

  • Insane link diversity
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  • Top .edu & .gov links
  • Angela paul profile links
  • Top customer support
  • High PR private blog network
  • Quality social bookmarks


  • Target Audience Reach
  • Leads Flow
  • Call Enquiries
  • Brand Awareness


I sincerely hope that once you go through all the above, you will be able to build a strong faith in our expertise and domain competency.

We would really look forward to hear from you and definitely getting the wonderful opportunity to offer our services. If you are not the person in your company who deals with online marketing, would you please forward this email to them so they can get in touch with me?

Warm regards,


Name: Denise


Mailing Address: 1950 Thompson Drive, Concord, CA 94520.

Magolnick @ Gmail <>
9:37 AM

to Denise
Problems with your email:

1) the subject line says Re: SEO Strategy for, which implies that I emailed you with the subject line of SEO Strategy For and you are replying. In most cases, I would say thank you for replying so diligently, but I never sent you an email to begin with so… spam.
2) I’m assuming this email is for business purposes, which leads me to question your “GET IN TOUCH” section.
3) Speaking of your “GET IN TOUCH” section… WHY? Just, why? Your email is apparent because you emailed me from it. Why would I need your address?
4) Your address is fake. I Googled it.
5) Where is your unsubscribe button?
6) Thank you for starting the email saying “I Am Denise” and then adding “Name: Denise” on the bottom.
7) My favorite part of your email is, “I sincerely hope that once you go through all the above, you will be able to build a strong faith in our expertise and domain competency.” Really? I’m going to build a strong faith in your expertise by looking at 14 bullet points? By the way, several of them don’t make sense.
8) What does this even mean? “We would really look forward to hear from you and definitely getting the wonderful opportunity to offer our services.”

I’m not sure you’re ready for marketing. Thank you though for reaching out.

Name: Mike

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SMBs Are Increasingly Using Twitter to Advertise and Promote Wed, 11 Dec 2013 17:18:31 +0000 REPRINT FROM MARKETINGPROFS.COM

Small and medium-sized businesses in the US are increasingly using Twitter to advertise and promote their services/products, according to a recent report by BIA Kelsey.

Of the 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.

Other key findings regarding SMBs use of Twitter include:

  • 26% of SMBs surveyed rate the quality of lead sources from Twitter as good or excellent, up from 23% in 2012.
  • 34% currently have Twitter accounts, and another 42% are planning to add an account.
  • 47% of SMBs with Twitter accounts report tweeting daily, and 31% tweet weekly.
  • SMBs perceived return on investment for Twitter spends has increased over the past three years—31% now rate the ROI as excellent or extraordinary, compared with 25% in 2012, and 17% in 2011.

Below, additional key insights from the report.

SMBs and Social Media

  • 72% of SMBs surveyed now use social media to promote their businesses.
  • 66% say they are extremely or very engaged with their customers on social media.
  • 54% report having a Facebook presence, 33% are on LinkedIn, and 25% use Google+.

Read more:

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Content predictions for 2014: the views of Coca-Cola, Facebook and others Mon, 02 Dec 2013 15:51:03 +0000 by Matthew Chapman, 26.11.2013 (

Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts.

Ahead of Wednesday’s International Content Marketing Summit, the CMA (Content Marketing Association) asked speakers from companies ranging from Vice to The Economist for their predictions of next year’s trends.

Jonathan Mildenhall, senior vice presicent of marketing communcation and design, Coca-ColaJonathan Mildenhall, senior vice president of marketing communication and design, Coca-Cola

“For The Coca-Cola Company the major trend in terms of content marketing will be the move towards real-time marketing.

“We now have the technological ability to respond to the cultural context as and when it is happening.

“We will see much more topical content that engages with consumers daily.

“We have started to recruit conversation managers, coders, creators, photographers and film makers into our marketing teams so that we can develop content that is both agile and excellent.

“The benefit for consumers is fresh and topical in content and conversation. The benefit for our brands is the same.

“The challenge is to ensure that all this real-time content is relevant, entertaining and shareable. The creative message will remain king.”

Alastair Cotterill, creative strategist, FacebookAlastair Cotterill, creative strategist, Facebook

“I think the main trend will be the continued shift to people accessing the internet on their mobile phones.

“For most brands this will provide opportunities for brand building through content that is discovered and consumed on social/content discovery platforms.

“This will mean designing content that is consumed in-feed within these apps rather than trying to push people to branded destinations.

“As connectivity, device and app design continues to improve we’ll see a shift towards this being video content and we’ll see more investment in the quality of content coming from brands, effective distribution of it and the measurement of it’s impact.”

Nick Blunden, global head of digital and content strategy, The Economist

“Although it is tempting to see the recent changes in the way people consume content as a simple linear journey from analogue to digital, in reality we are actually seeing more of a shift from single channel to multi-channel media experiences.

“This creates a significant challenge for brands to engage their audiences across a variety of analogue and digital touchpoints and also the opportunity to create unique transmedia brand stories that create true differentiation.”

Guy Daniels, vice president of brand and marketing communications for international business, Fujitsu 

“I see two opposite trends. One is towards content that is developed, owned and exchanged by highly specialised communities who will self-govern and self-correct based on what works best in the community.

“This content will resist the influential commercial enterprises. The opposite trend is towards content that gets everyone’s attention more quickly and more directly than ever before – typically this content is cultural or political and demands rapid response.”

Carrie Tyler, head of editorial, Neverunderdressed.comCarrie Tyler, head of editorial,

“Fashion media is in crisis. The principles of the old monthly glossy magazine need to be ripped up and reworked for the modern digital age, the speed it necessitates and the increased volume of clothes and beauty products hitting stores.”

Matt O’Mara, managing director, Vice UK

“It’s never been a better time to be a content creator. For Vice, our content has always been about telling original and compelling stories. Twenty years ago that content lived in our magazine, but over the past seven years we’ve evolved into a digital media company, with the lion’s share of the business centred around creating online video.

“Where we’ve been particularly successful is with our longer form documentaries – especially through our network of YouTube channels where our engagement rate is exceptional, which dispels the myth that social content is short form. If it’s good enough, people will watch it and they will share it regardless of length.

“Looking ahead, increased bandwidth means audiences will increasingly be consuming TV-length content online or through their mobile, tablets or even watches.

“Coupled with the huge surge toward mobile consumption, it is a hugely exciting time, especially with an eye on emerging markets like China and India.”

Nick Cohen, managing partner and head of content, MediacomNick Cohen, managing partner and head of content, Mediacom

“The biggest trend we are seeing at the moment in the media industry can be best characterised as ever greater inter-connection.

“Whether that’s consumers becoming more connected as their lives are lived through an ever greater variety of platforms and devices, media becoming more connected as it evolves its planning processes to adapt to that new reality, or the economics of the industry becoming more connected, with new kinds of content partnerships being formed between brands, agencies, media owners and rights holders.

“Looking ahead into 2014 we believe that navigating that world and building the right connections will be the key to success.”

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5 Different Ways to Approach Social Media Branding Fri, 15 Nov 2013 20:17:22 +0000 REPORT FROM CMO.COM / By Nancy Lazarus March 2013

Columbia University’s chief digital officer Sree Sreenivasan advocates the “ABC approach”: “Always be collecting”. He didn’t mean artwork or other nicknacks–he was referring to a collection of digital tools and content. Here’s an example: Speaking at the Brite ‘13 conference hosted by Columbia Business School’s Center for Global Brand Leadership in New York on Monday, he recalled that at last year’s event he highlighted Tout, a video tool that streams fifteen second videos. The recent buzz is about Vine, which streams six second videos. And so it goes.

Social media’s array of shiny objects may ebb and flow, but as a category it’s gained so much traction that more companies now actively monitor platforms’ metrics–and consultants have developed social media models. Speaker Ric Dragon, CEO of Dragon Search and author of Social Marketology, presented an interesting framework outlining five different social media strategies companies may use.

Dragon’s “big five” approaches represent a way for brands to think about their social media goals, and they’re not mutually exclusive. Below are his five options, along with selected brand examples.

1.Brand Maintenance: With this reactive approach, brands play a limited role in social media just for the sake of having a presence. They monitor the social space and reply to those who mention them. This passive method is more the domain of brands late to adopt social media, as well as companies in highly regulated industries like healthcare and financial services.

2.Community Building: In this case the brand is involved in creating communities of like-minded customers or groups who share a passion for the category. The forums foster interaction between these brand ambassadors. Harley Davidson exemplifies this activity, as it mobilizes its hardcore motorcycle enthusiast fanbase. Tribeca Film Festival is another brand that keeps film buffs informed all year long.

3.Influencer Marketing: With this option, which Dragon jokingly nicknamed “professional stalking”, companies identify key influencers that impact their category or brand, then monitor and follow their social media activities and engage with them. It’s actually more flattering than the stalking term suggests. In fact, it is the M.O. of key social media platforms, namely LinkedIn and Twitter.

4.Thought Leadership: Here brands proactively create and share content to reinforce their reputations and minimize the impact of crises if they occur. This approach places companies in a favorable light by enhancing their credibility and expertise. Tech companies IBM and SAP have effectively employed this strategy by having a voice in pressing technology issues.

5.Big Splash: With this method, companies create programs designed to garner widespread attention and a spike in social connections. While many brands seek to be viral sensations, it’s far easier said than done. Examples here include companies who have mastered the art of creative social media, such as Virgin Atlantic Airways, as well as Oreo’s popular tweet during the Super Bowl.

So the next time a shiny new social media object appears on the horizon, think about where it fits with your brand’s objectives in the broader social media landscape.

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The 2013 CMO’s Guide To The Social Media Landscape Fri, 15 Nov 2013 19:41:58 +0000 REPRINT FROM CMO.COM

First there were 10.

Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

Click to view infographic (PDF).

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly. In fact, we have taken a less-is-more approach by focusing on the six key social sites that are of real use to CMOs and their digital marketing plans.

This year we give you the good, the bad, and the ugly about Facebook, Google+, Twitter, Pinterest, LinkedIn, and YouTube. We decided to focus on these six because, based on digital marketers’ adoption, this is where the action is. That’s not to say marketers shouldn’t look beyond these channels, and we are in no way anointing them winners. We just wanted to give information-starved CMOs some insight into what we think are the places to be in 2013 to make the most of already stretched marketing dollars.

Again, this year, we have both the printable PDF of the chart as well as an interactive version that we think you’ll find both cool and useful.

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