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SMBs Are Increasingly Using Twitter to Advertise and Promote

Posted on Wednesday, December 11th, 2013 by Mike Magolnick

REPRINT FROM MARKETINGPROFS.COM

Small and medium-sized businesses in the US are increasingly using Twitter to advertise and promote their services/products, according to a recent report by BIA Kelsey.

Of the 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.

Other key findings regarding SMBs use of Twitter include:

  • 26% of SMBs surveyed rate the quality of lead sources from Twitter as good or excellent, up from 23% in 2012.
  • 34% currently have Twitter accounts, and another 42% are planning to add an account.
  • 47% of SMBs with Twitter accounts report tweeting daily, and 31% tweet weekly.
  • SMBs perceived return on investment for Twitter spends has increased over the past three years—31% now rate the ROI as excellent or extraordinary, compared with 25% in 2012, and 17% in 2011.

Below, additional key insights from the report.

SMBs and Social Media

  • 72% of SMBs surveyed now use social media to promote their businesses.
  • 66% say they are extremely or very engaged with their customers on social media.
  • 54% report having a Facebook presence, 33% are on LinkedIn, and 25% use Google+.

Read more: http://www.marketingprofs.com/charts/2013/12202/smbs-increasingly-use-twitter-to-advertise-and-promote#ixzz2nBh9eToe

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