What the @ Sign Does
Have you seen lots of people start their Tweet with the “@,” sign? Although this sign can help you to reach out to a specific person and let them know something, not all of your followers will see it. Only the people who follow both yourself, as well as the other person. To everyone else, this Tweet will be hidden. This can be a real issue when you are trying to express your opinion about someone or something publicly on Twitter, and you would like both your followers on the service, as well as the person itself, to know how you feel.
What Twitter Could Do (But Doesn’t)
Twitter never really fully explains this concept to any users. Instead, they allow many to bumble along making this mistake over and over. Then these same people wonder why all of their followers cannot see all of their Tweets about a given subject when all of these Tweets started with the “@,” symbol. Really, it would be best if the Twitter team let users know this the first time they started a Tweet with this symbol, but they do not. Now that you know this secret, there are a couple ways that you can start to avoid making this very common mistake.
Want some simple solutions for this issue? First of all, you can keep the symbol, but embed it elsewhere in your Tweet by restructuring your sentence. Not only does this make your Tweet fresher, but it also helps everyone who follows you to see it. Usually, this is pretty simple to do. However, there may be times when you just feel there is no way around using this symbol first in your Tweet. When this is the case, simply put a period in front of the symbol every time. Then, everyone who follows you will see your Tweet!