Even though every customer’s business and marketing need differ greatly, each client has similar goals including the 2 most common: grow their business (or certain aspects of it); and increase brand awareness.
Our process is built on a proprietary system that we call, “build, market, farm.” This system takes you through the 3 important steps to effectively increase your social media status. Here is some cursory build, market, farm information:
Build. We will first build a social media presence for your company or build onto your existing presence. This will include adding thousands of followers to your Twitter account; strengthening your LinkedIn profile and positioning and creating a business platform on Facebook. In addition, part of the building process may include PR submission through PR.com, Digg and others.
Market. One of the key components of the market stage is our use of Twitter, Facebook and LinkedIn. We will develop new messages (“tweets”) each month in a concise, but very effective 140-character format. Each of these messages will be sent out through your built-up Twitter network and copied on Facebook and LinkedIn. We can also utilize our existing network for your messages and have each message “re-tweeted” by at least 25 people outside of our 1st level network. By doing this, we can expose each message to more than 100,000 people, helping to build substantial brand awareness and a new lead base.
Farm. The most important part of any marketing effort is the ability to generate sales either directly or through a partner/reseller/affiliate network. Utilizing a growing LinkedIn presence as well as the business profile on Facebook and a growing Twitter account, within 60 days we can start to generate numerous potential leads.
Again, every customer’s needs differ greatly, so each campaign is customized and includes a blend of social networking, blogs, microblogs, PR and in some casesvideo marketing, search engine placement, website design/re-design and in-house sales/marketing consulting.
Results. The 3 most common goals of social media marketing are 1) sales leads; 2) attract strategic partners/resellers; and 3) increase brand recognition.
1. Develop a tremendous viable resource for additional exposure/leads. After a very short amount of time, people will begin to recognize your company name and brand. By tying in concise, effective messages with a solution to a specific problem, we will drive people to the website, which will in turn generate phone and web inquiries and ultimately bring people to your company.
2. Attract Strategic Partners. Everyone wants to be associated with a winner. By stepping in front of competitors in the social media arena, we are further defining your company as a progressive, forward-thinking organization that will work hard to provide next-level solutions to the end-user. Ultimately that keeps the end client and the strategic partners happy. “Smart” partners will see this innovation as a major plus when deciding who to do business with.
3. Improve the brand, make it recognizable. There is no better way to inexpensively create a global brand than through social media. With some of the efforts described above, in addition to targeted LinkedIn questions and Facebook business pages, we will help create a more global recognizable brand and resource for potential clients/candidates/partners. Using social media to help with branding is extremely important. A “brand” is not a logo, nor is it what you want it to be. A defined “brand” is very simply what the perception of the company/product/service is. By using social media, we have an opportunity to create the perception and define the brand as we want to and not necessarily as the public would do.
In the end, you will be able to measure our success and we always guarantee our work!
